Privacy Policy
Last Updated: 30th of October 2023
Thank you for becoming a valued member of the Apex Car Hire community. At Apex Car Hire ("Apex Car Hire," "we," "us," or "our"), we are dedicated to safeguarding your personal information and upholding your privacy rights. If you have any inquiries or apprehensions about our policies or the way we handle your personal information, please do not hesitate to reach out to us a [email protected].
When you access our website at https://www.apexhire.co.uk and utilize our services, you place your trust in us with your personal information. We hold your privacy in the highest regard. In this privacy policy, we aim to elucidate in the most transparent manner the information we gather, how we employ it, and the rights you possess concerning it. We encourage you to dedicate some time to a thorough reading, as this information is of utmost importance. If any of the terms within this privacy policy are disagreeable to you, kindly refrain from using our websites and services.
This privacy policy is applicable to all data collected through our website (located at https://www.apexhire.co.uk) and/or any associated services, sales, marketing activities, or events, collectively referred to as the 'Services' in this privacy policy.
We kindly urge you to peruse this privacy policy with great care, as it will empower you to make well-informed choices regarding the disclosure of your personal information to us.
1. INFORMATION WE COLLECT
Information You Share with Us Personally
In Brief: We gather personal data that you furnish to us.
We gather personal data that you willingly furnish to us when expressing an interest in acquiring information about our company, products, and services. This includes your participation in activities on our Services or any other form of contact with us.
The type of personal information we gather depends on how you engage with us and our Services, the decisions you make, and the specific products and features you utilize. This personal information may encompass the following:
- Personal Information Available to the Public: This includes first names, maiden names, last names, nicknames, phone numbers, email addresses, business email, business phone numbers, and similar data.
All personal information you provide to us must be truthful, comprehensive, and precise. Please inform us of any changes to your personal information.
Automatically Collected Information
In Brief: Some details, like your IP address and/or your browser and device attributes, are gathered automatically when you access our Services.
We automatically gather specific details when you access, use, or navigate our Services. While this information doesn't disclose your precise identity (such as your name or contact information), it may encompass data about your device and its usage. This can include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, details regarding how and when you use our Services, and other technical information. The primary purpose of collecting this information is to ensure the security and functionality of our Services, as well as for our internal analytics and reporting needs.
Similar to many other businesses, we also employ cookies and similar technologies.
- Online Identifiers: This category includes cookie identifiers and other identifiers used for analytics, marketing, and similar purposes.
2. HOW WE UTILIZE YOUR INFORMATION
In Brief: We handle your data based on legitimate business interests, our contractual obligations, legal compliance, or your consent.
We employ the personal information collected through our Services for various business purposes, as outlined below. We process your personal information for these purposes depending on our legitimate business interests, the execution of contractual agreements, your consent, and compliance with legal requirements. We specify the particular grounds for processing alongside each purpose detailed below.
We utilize the information we gather or receive as follows:
- Sending you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you provide for our marketing endeavors, subject to your marketing preferences. You can opt-out of our marketing emails at any time (refer to the "WHAT ARE YOUR PRIVACY RIGHTS" section below).
- Fulfilling and managing your orders. We may use your data to handle and fulfill your orders, including payments, returns, and exchanges conducted via our Services.
- Enforcing our terms, conditions, and policies for business purposes, legal reasons, and contractual obligations.
- Responding to legal requests and preventing harm. If we receive a subpoena or other legal request, we may need to examine the data we possess to determine an appropriate response.
- Delivering services to users. We may use your information to provide you with the requested services.
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
In Brief: We share information solely with your consent, to adhere to legal requirements, offer services, safeguard your rights, or fulfill business obligations.
We may process or share data based on the following legal bases:
- Consent: Your data may be processed if you have given us explicit consent for a particular purpose.
- Legitimate Interests: We may process your data when it is reasonably necessary to fulfill our legitimate business interests.
- Contractual Performance: If we have entered into a contract with you, we may process your personal information to fulfill the contract's terms.
- Legal Obligations: We may disclose your data when legally mandated to comply with applicable laws, government requests, judicial proceedings, court orders, or legal processes. This includes responding to court orders or subpoenas, including those from public authorities to meet national security or law enforcement requirements.
- Vital Interests: We may share your information when we believe it's essential to investigate, prevent, or take action regarding potential policy violations, suspected fraud, situations that could endanger someone's safety, illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following circumstances:
- Business Transfers: Your information may be shared or transferred during merger negotiations, the sale of company assets, financing, or the acquisition of our business, in whole or in part, by another company.
- Third-Party Advertisers: We may use third-party advertising companies to deliver ads when you visit our websites. These companies may utilize information about your visits to our websites and other sites, collected through web cookies and other tracking technologies, to provide advertisements about products and services of interest to you.
- Affiliates: We may share your data with our affiliates, and they will be required to adhere to this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
- Business Partners: We may share your data with our business partners to provide you with specific products, services, or promotions.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Brief: We may employ cookies and other tracking technologies to collect and store your data.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Details on how we use these technologies and how to opt out of specific cookies can be found in our Cookie Policy.
5. HOW LONG DO WE RETAIN YOUR INFORMATION?
In Brief: We retain your data for as long as necessary to fulfill the purposes outlined in this privacy policy, unless otherwise mandated by law.
We only keep your personal information for as long as needed for the purposes defined in this privacy policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements). No purpose in this policy will necessitate retaining your personal information for over one year.
When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it. If this is not possible (for example, if your personal information is stored in backup archives), we will securely store your data and isolate it from further processing until deletion becomes feasible.
6. HOW DO WE SAFEGUARD YOUR INFORMATION?
In Brief: We implement organizational and technical security measures to protect your personal information.
We have put in place appropriate technical and organizational security measures to safeguard the personal information we process. However, it's important to remember that we can't guarantee that the internet is completely secure. While we do our best to protect your personal information, the transmission of data to and from our Services is at your own risk. Therefore, you should access our services in a secure environment.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Brief: We do not knowingly collect data from or market to individuals under 18 years of age.
We do not intentionally collect data from or market to individuals under 18 years of age. By using our Services, you affirm that you are at least 18 years old or that you are the parent or guardian of a minor and consent to their use of our Services. If we discover that we have collected personal information from individuals under 18 years of age, we will deactivate the account and take appropriate measures to promptly delete such data from our records. If you become aware of any data we have collected from individuals under 18, please contact us at [email protected].
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Brief: You have the right to review, modify, or terminate your account at any time.
If you reside in the European Economic Area and believe we are unlawfully processing your personal information, you also have the right to file a complaint with your local data protection supervisory authority. You can find their contact details here: European Data Protection Authorities.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject cookies. Keep in mind that doing so might impact certain features or services of our platform. To opt out of interest-based advertising by advertisers on our Services, visit About Ads.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Many web browsers, mobile operating systems, and mobile applications include a Do-Not-Track ("DNT") feature or setting that you can activate to express your preference not to have your online browsing activities monitored and collected. No universally accepted technology standard for recognizing and implementing DNT signals has been established. Consequently, we do not presently respond to DNT browser signals or other mechanisms that automatically convey your choice not to be tracked online. If a standard for online tracking is adopted in the future, which we must adhere to, we will inform you about this practice in a revised edition of this privacy policy.
10. UPDATES TO THIS POLICY
In Brief: Yes, we will update this policy as necessary to remain compliant with relevant laws.
We may periodically update this privacy policy to ensure compliance with applicable laws. The revised version will be identified by an updated "Revised" date and will become effective as soon as it is accessible. In the event of significant changes to this policy, we may notify you by prominently posting a notice of these changes or by directly sending you a notification. We encourage you to regularly review this privacy policy to stay informed about how we safeguard your information.
11. CONTACTING US
If you have any questions or comments regarding this policy, please don't hesitate to reach out to us. You can email us at [email protected] or contact us by mail at:
Apex Car Hire
25 Camelot Way
Birmingham, B10 0ND, United Kingdom
12. REVIEW, UPDATE, OR DELETE YOUR DATA
Depending on the laws of certain countries, you may have the right to request access to the personal information we have collected from you, make changes to that information, or request its deletion in specific situations.